Established in 1913 the local’s favourite ice cream vendor “Pelosi’s of Langholm" wanted to refresh their vans designs. Making Milk Ice with the original Italian recipe the ice cream vans still ride out on the rural routes over the beautiful Scottish countryside.
Keeping a familiar look to the vans was importiant for the brands identity which has a strong connection with the community built up over generations of customers. This was achieved with new icons placed within a familiar layout and color scheme.
